Always Curious.
Always Creating.
Hi, I’m Gilad - a video producer, editor, and visual storyteller.
Over the past 7+ years, I’ve built a career around creating high-impact
video content, combining journalistic storytelling, performance marketing,
and modern GenAI workflows. Take a look around my work below.
Selected Projects:
From Field to Studio
I took full ownership of every project shown here, from the initial concept to the final cut. Whether driving my own ideas or collaborating with a team, I was hands-on in every step from scriptwriting, on-the-ground directing, filming, and leading the edit to ensure the final piece delivered maximum impact.
Stories That Matter: People, Nature & Frontline Reporting
Human Interest
War In Israel
Animal Researchers
Small Frames, Big Narratives.
Watch a two-minute compilation of some of my work, covering travel and tourism, sports, in-studio reporting, investigative reports, opinion pieces, and more.
SPECIAL REPORT:
Antisemitism in Canada
A compelling investigative special documenting the rise of antisemitism in Canada following October 7th. This project captures on-the-ground footage and personal narratives to shed light on a complex crisis.
ANNUAL RECAP:
Maccabi Healthcare Services
A strategic brand video summarizing a year of intensive activity during the war. I handled the interviewing, filming, and directing on the ground, leading the project through to the final edit to highlight the resilience of our teams.
Social-First Storytelling
A cinematic travel story from the Cook Islands, combining breathtaking visuals with immersive storytelling to spark audience engagement.
A viral campaign for Maccabi, turning corporate communication into high-energy content that engaged hundreds of employees.
Travel Stories
International
In Israel
My Skills
-
Video Storytelling & Production
Strong storyteller with the ability to craft compelling narratives with strong emotional impact and clarity. Full-cycle expertise including scripting, directing, lighting, and shooting
-
Video Editing & Motion Graphics
Highly proficient in Adobe Premiere Pro. Skilled in applying animation principles and design elements using After Effects.
-
AI Integration
Utilize Generative AI tools for faster editing and creative ideation
-
Collaboration
Work seamlessly with creative and marketing teams to achieve strategic goals.
-
Video Strategy & Optimization
Develop data-driven, goal-oriented content based on audience insights and platform performance.
About Me
I am a video creator and project manager with over 7 years of experience leading productions from initial concept to high-impact campaign execution.
My journey began at ynet, where as a Video Journalist, I learned the core of fast-paced, "on-the-ground" storytelling - mastering how to turn complex topics into clear, engaging visual media that resonates with broad audiences.
After driving content initiatives at Maccabi Healthcare Services,
I transitioned into performance-driven marketing at Marketism. Today, I manage multi-channel campaigns across Meta, Taboola, and Google, leading end-to-end video strategy, working closely with studios and UGC creators, and continuously integrating advanced GenAI tools to streamline production and scale creative output.
I’ve always been fascinated by what makes people stop scrolling. Whether it’s testing an unconventional script idea, discovering a new visual style, or leveraging creative AI tools, I bring a curious mindset and a problem-solving approach to every project. It’s all about staying imaginative while keeping the final impact in sight.
